About us

Allow your passion to become your purpose, and it will one day become your PROFESSION -- Gabrielle Bernstein

About UsRaised in Jacksonville, Florida, I have always had the passion for clothing and fashion! I enjoyed the convenience of shopping in local boutiques and area malls. I remember several shopping trips where I would be on a mission for the "perfect outfit" for a social event or most times just for a little "retail therapy"!

After fourteen blessed years of being a stay-at-home wife and mother, I was presented the opportunity to manage a local ladies boutique. I was not aware that shortly thereafter, I would have the chance to call it my "dream come true" in something that had always been my passion!

My desire is to offer our customers exceptional service and provide quality boutique clothing at affordable prices. I love helping our customers find their "perfect outfit" that makes them feel beYOUtiful in their own unique style! To see a smile on their face gives me an awesome feeling of accomplishment!

Not often will you walk into the boutique and not see me. From the unique boutique decor, to the colorful clothing styles that are chosen for our customers...my soul is always on display!

THANK YOU to all of our BeYOUtiful customers for sharing this awesome journey with us!

Always ~shop with a purpose~ follow your dreams, all while being your own kind of beautiful, of course!


Shop until your heart's content!